The patronage of African Prints was very low during some years back until the “wear Ghana initiative” was re-introduced in 2017 by the Government. Most Ghanaians attributed this low patronage to the high cost of the fabrics .
Most Ghanaians now enjoy wearing African Prints thereby leading to the high patronage of these fabrics which also contributes to the development of the country.
Speaking to the CEO of De Modern fabrics and African Prints, he says the patronage of African Prints are on a rise. He further says, Ghanaians now enjoy African Prints because they want the world to accept who they are.
This explains that most Ghanaians have developed a taste for African Prints and most foreigners who come into the country have adopted to it; they are mostly seen in the African Prints.
It can be concluded that, our culture has been emboldened through the “wear Ghana initiative”.
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